![]() ![]() ![]() I think my point here is that as a managing editor (more project, human resource and budget management than content, but responsible for the functional specification of a site) you are responsible for what the journalists can do. ![]() Allowing them to put it on their social networking page. What does this mean for journalists? For journalists, the rise of interactivity means thinking about how you can give control to your readers – who are now, of course, users.That means giving control over the time and place they use it – so, making content downloadable, for example, or bookmarkable, or emailable, or bloggable. In mapping these examples you might argue that this second dimension of interactivity is more about software: from email clients, web browsers and hyperlinks through to content management systems such as blogs, wikis and forums, and more recently web-based services like social bookmarking sites, website statistics and social networking. ![]() Email addresses, however, are printed at the end of articles displayed on screen alongside news reports read out on radio and of course displayed online. Although we could always, in theory, contact producers and editors by telephone, they didn’t publish their numbers on the ten o’clock news. ![]()
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